Friday, March 3


9 AM – 4 PM at Richard and Maggie Daley Building, 14 East Jackson, Chicago, IL 60604, 8th Floor Lobby

12:00 – 4:00 PM


*You must arrive before 11:30 to attend the WGN-TV live broadcast

Agency Visits:

Music Track: Time to Hit the Tour Bus with stops at Lincoln Hall, House of Blues and more.

Lincoln Hall – leave at 12:15 p.m.

House of Blues – leave at 12:30 p.m.

2112 – leave at 12:00 p.m.

Theater Track: From NYC to Hollywood…the Show Must Go On!

Chicago Shakespeare Theater – leave at 12:15 p.m.

Film/TV: Lights, Camera, Action! We’ll visit the television sets of WGN-TV Chicago, Cinespace (home of Chicago PD/Med/Fire)

Cinespace – leave at 12:00 p.m.

WGN-TV – leave at 11:15 p.m.

CBS2 – leave at 12:30

4:00 – 5:30 p.m. Red Carpet Welcome:


Our Red Carpet Welcome will take place at the world-famous Second City! Attendees will spend an hour networking at the Second City bar and then attend an exclusive show for PRpalooza attendees! This show is included in registration.

6:00 – 10:00 p.m. Chicago Food Choose Your Own Adventure:

This is an optional event for attendees. DePaul PRSSA Executive Board members will lead attendees to dinner at some of Chicago’s iconic restaurants.

Saturday, March 4

8:00-10:00 AM Check In and Registration
10:00 – 11:30 AM Breakout Session One:


 From Concept to Coverage: How to Be a Media Relations Rock Star Room 801 feat. Heather Farr from

Entertainment Marketing: How to Get Your Client ‘Red-Carpet Ready’ Room 806 feat. Jacqui Owens from United Entertainment Group an Edelman subsidiary


 A Day in the Life of a National Tour Press & Marketing Director Room 805 feat. John Gilmore, head of red carpet events and promotion of the Book of Mormon and Hamilton Broadway shows


Powerhouse with a Paparazzi Room 802 feat. Rob Walton and Morgan Harris

How Saved By The Max become the Nation’s Most Talked About Pop Up Room 803 feat. Derek Berry and Zack Eastman


1:30 -3:00 PM Breakout Session Two:


 Music Makes Miller Coors Magic Room 803 feat. Joe Sargent

From Your Parents Garage to the SOLD OUT Arena Room 802 feat. Greg Corner


 City of Chicago Music Festivals Room 806 feat. Mary May, Mark Hackman and Christine Carrino

All Access: Inside The Music Industry Room 804 feat. Michele D’Amaro



Celebrity Power: Shaping Brand Identity Room 805 feat. Dana Wetz, Vice President Weber Shandwick

Take No L’s: Become a Bonafide Music Journalist On Your Own Room 801 feat. Tre Garner Lavell Garner



3:30 – 4:30 p.m. How to Get a Job Panels

How to Join the Music Business Room 805 feat. Tre Garner, Kevin Ishiamala, Michele D’Amaro, Paulina Pachel

How to Join the Film/TV Business Room 806 feat. Noreen Heron, Brynn Murphy and Emily Fremgen

5:00 – 6:00 p.m. Closing Reception DePaul Center Room 1128